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About Us

Curl Lab was born to make a difference in people's lives all over the world. Only those who are part of our global curly hair nation know the beauty and the struggles to deal with our strands and what they represent.

Way, way more than just hair. To be curly is to be proud of our identity and claim our space everywhere we go. Not always easy, but nevertheless hugely necessary.

As a founder and a curly, Latina, black woman, I can guarantee that every bottle has not just products but love, respect, and a commitment to fulfilling our promises to you.

I made this my life goal and this journey is my passion. 

Leila Velez

Founder and CEO